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The best logos and brands in USA-land

Randys Garments Logo
By Landry on July 25, 2025

Graphic design is our day job, and we’re well aware that aesthetic preference is massively subjective and deeply personal. With that in mind, here are some logos we like in no particular order but for very particular reasons.

Is a product automatically good if the logo is good? No. Is a product bad if the logo is bad? Also no. Can a logo be so bad it’s good? Sometimes. What is our criteria for selecting these logos? We’ll never know.  

Randy's Garments Logo

Randy’s Garments

Randy’s Garments specializes in American-made garments and accessories that fall somewhere between classic workwear and modern streetwear.

The logo: A cheery man in overalls (presumably Randy) skipping from right to left with his hammer and toolbox in hand. Designed by Noah Levy.

It’s fun. You put it on a black hoodie and now it’s a fun black hoodie.

 

Wek Logo

WEK

WEK claims to manufacture the finest American-made clothing on the planet so, naturally, their logo features a lopsided illustration of our beautiful Earth. This is WEK’s world and we’re just living in it. 

 

Tough Traveler Logo

Tough Traveler

We can thank the wonderful bag-makers of Schenectady, NY for their top-tier patch design. This little gem packs in so much reading material, but all eyes are on whatever is happening with the traveler and their mountaintop... dance? kneeslide? single leg lunge? We can’t be 100% sure, but its all good.

 

Judi Rosen Logo

Judi Rosen

Because this whole post is veering in a progressively weirder direction, this is our chance to include premium womenswear and denim-maker Judi Rosen’s nose picker logo.

 

Mer Logo

Mer Bags

The MER patch makes a MER bag. 10/10, great job.

Mentioned Brands