The best logos and brands in USA-land
Is a product automatically good if the logo is good? No. Is a product bad if the logo is bad? Also no. Can a logo be so bad it’s good? Sometimes. What is our criteria for selecting these logos? We’ll never know.
Randy’s Garments
Randy’s Garments specializes in American-made garments and accessories that fall somewhere between classic workwear and modern streetwear.
The logo: A cheery man in overalls (presumably Randy) skipping from right to left with his hammer and toolbox in hand. Designed by Noah Levy.
It’s fun. You put it on a black hoodie and now it’s a fun black hoodie.
WEK
WEK claims to manufacture the finest American-made clothing on the planet so, naturally, their logo features a lopsided illustration of our beautiful Earth. This is WEK’s world and we’re just living in it.
Tough Traveler
We can thank the wonderful bag-makers of Schenectady, NY for their top-tier patch design. This little gem packs in so much reading material, but all eyes are on whatever is happening with the traveler and their mountaintop... dance? kneeslide? single leg lunge? We can’t be 100% sure, but its all good.
Judi Rosen
Because this whole post is veering in a progressively weirder direction, this is our chance to include premium womenswear and denim-maker Judi Rosen’s nose picker logo.
Mer Bags
The MER patch makes a MER bag. 10/10, great job.